Author name: Javier Lopez

Javier Lopez is an experienced SEO specialist with over 15 years in the industry. Known for delivering strong, data-driven results, he has helped businesses of all sizes grow their online visibility and search rankings. Javier Lopez specialises in technical SEO, content strategy, on-page and off-page optimisation, and semantic SEO. He is well-versed in tools like Google Search Console, SEMrush, Ahrefs, and Screaming Frog. With deep knowledge of Google’s algorithm updates and Helpful Content Guidelines, he builds people-first strategies that align with EEAT and long-term SEO success. Over the years, he has worked across multiple sectors including eCommerce, fintech, iGaming, education, and healthcare—helping brands scale sustainably.